Have you ever scrolled through an Super viral Instagram account and thought, “Now that’s a feed I could get behind”? If so, you’re not alone: having a cohesive, well-curated feed is one of the best methods for attracting new followers. Content curation involves building a unified aesthetic across your grid by carefully choosing the images you post.
Some essential tips for doing this include:
- Choosing images that are on-brand and fit with your overall style
- Building synergy between images by finding imaginative ways to link them together
- Paying attention to the color palette and overall vibe of each image
- Incorporating stories, videos, and other media into your feed.
Content curation will give your Instagram a more professional feel and make it easier for potential followers to understand who you are and what you stand for. Plus, it creates an esthetically pleasing feed that promotes further exploration and interaction with your brand!
Engaging Users With Compelling Visuals
Are you looking for Instagram strategies that work in 2023? Of course, you are. And one of the best ways to engage users is to post compelling visuals.
After all, Instagram is, first and foremost, a visual platform, so you must create content that stands out from the crowd. Post images and videos with high-quality lighting, vibrant colors, and exciting angles to capture your audience’s attention. It also helps to be familiar with the latest photography and graphic design trends to keep your visuals fresh and modern.
You can also use stories, infographics, images with text overlays, and other creative visuals to keep users engaged on your page. Videos can be compelling for boosting engagement — consider running an Instagram Live or shooting a short tutorial video for people interested in learning more about your product or service. No matter the visuals you choose for your posts ensure they’re consistent with your brand identity.
Turning Followers Into Customers With Story Highlights
If you’re like most businesses, you don’t just want to get more followers; you want to turn those followers into customers. How can you do that on Instagram? By getting creative with Story Highlights.
Utilize relevant stories
When adding Story Highlights to your profile, it is essential to be selective. Only include stories that are highly relevant to your brand and mission. Doing so lets you provide viewers with an overview of the type of content they can expect from you and what sort of value they will get from following you.
Strategically label Highlights
Strategically label your Highlights using keywords that make sense for each story. This helps visitors find content quickly and easily from the Highlights section on your profile. Remember: It is also essential that the Stories are visually appealing so potential customers can watch them if they click through!
Creatively tell stories.
Storytelling can be an effective way for businesses to engage their followers and create sincere connections with them. Rather than just static images or videos, try using interactive media like polls or quizzes or live streaming videos from events related to your business. Doing so gives viewers something fun, engaging, and interactive while also getting them more connected with your brand personality, which may help turn them into paying customers in the long run!
Leveraging Influencers for More Reach and Engagement
Are you looking for something that might take your Instagram game to the next level? Why not leverage influencers to help you grow your reach and engagement? The power of influencers lies in their ability to capture attention and drive clicks and conversions. Studies have even shown that influencer posts get more likes, comments, and shares than brand posts.
The key to success with influencer marketing is finding the right influencers. That means researching to find an influencer with a large following in your brand’s target market with proven expertise in the topic area your brand focuses on.
Attracting Followers With Content Curation
Once you’ve chosen an influencer, ensure you have a clear action plan for both parties. Define precisely what you want the influencer to do (create content, share posts or stories, participate in giveaways), any deadlines, and what kind of compensation you’re offering — if any — for their work.
Once everything is agreed upon, make sure to give complete creative control to the influencer! They must be able to speak naturally about your product or service while still adhering to any requirements in terms of messaging or visuals. This way, they can create content that resonates with their audience, leading to more likes and followers for you!
Measuring Success With the Right Metrics
Knowing the right metrics to track and measure success is vital to a successful Instagram strategy. It’s important to remember that each brand will have different goals they want to reach, so the metrics needed will vary from case to case.
Here are some famous metrics you can use to measure success:
- Engagement Rates – this number tells you how many people engage with your posts by liking, commenting, or sharing.
- Followers – this metric helps you quantify your audience size and shows your brand’s reach.
- Reach – this metric measures how many people have seen your post, including people who may not follow you.
- Impressions – similar to reach, images tell you how often your post has been seen across all channels, including story views and Facebook ads.
- Storyviews – this metric shows you the total number of times a story was viewed, giving insights into how effectively it engaged users.
Measuring these key metrics can provide valuable insights into which strategies are working and what needs improving. With the correct information, businesses can make informed decisions regarding their Instagram presence.
As Instagram continues to evolve, so should our strategies. To stay ahead of the curve and get the most out of your efforts, it’s essential to keep up with trends and experiment with new tactics. Most of all, staying true to your unique voice and keeping your audience in mind when crafting your content is vital.
The key to success will be staying on top of trends, optimizing your content, engaging with your audience, and testing new tactics. Don’t be afraid to try something new! With the right strategy, creativity, and hard work, you’ll be able to grow your Instagram following in the coming year.